Twitter: Delivering political messages to audiences "should not be connected to money"

political messages

Twitter social media decided to ban all political advertising around the world, and the company explained that access to such messages "should come about due, not to buy."

"Although online advertising is a tremendous and powerful force for commercial advertisers, this power brings significant risks to policy," said CEO Jacques Dorsey.

This comes as Facebook ruled out a ban on political advertising.

Social media companies are undergoing special scrutiny ahead of the US presidential election due the next year 2020.

Twitter will begin banning political advertising from November 22, with full details published by November 15.

How did Dorsey justify this ban?

The CEO of Twitter said that online political advertisements represent "a whole new challenge to community dialogue."

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Jack Dorsey wrote: "It is unreasonable to say that we are working hard to prevent people from manipulating our systems to disseminate misleading information, while we (we cannot prevent people from publishing misleading information) if someone pays us money to target people and force them to see their political ads, then they can say what they want! "

Responding to claims that the new Twitter policy could be seen as supporting pro-presidents and officials already in office, Dorsey noted that "many social movements reach a huge scale (of voters) without any political advertisements."

He said advertisements urging voters to register and take part in elections would not be affected by the ban.

Hillary Clinton, the Democratic candidate who lost the presidential election to Donald Trump in 2016, welcomed the Twitter decision and appeared to be trying to get Facebook to reconsider his position.

"This is the first time ever that a technology giant is backtracking and thinking about the anxiety caused by the huge turmoil caused by technology companies to many organizations that cannot match these companies in their fast motion," said social networking analyst Carl Miller.